On Architecting a New Markitecture
May 21st, 2008 by Mark
I wonder if Richard Meier or <insert any jargtastically-aware architect here> appreciates the term “architect” thrown around as a verb. I mean, does he realize that a bunch of marketing 3.0ers (to use Tim’s term) are bastardizing the honorable title of “architect” as they refer to producing their own – ahem – creative works? Somehow I just can’t see Meier or one of his esteemed colleagues dropping language like this:
