1 + 1 makes me go number 2
Posted in business speak, marketing speak on May 21st, 2008
“When 1 + 1 = 3″
Deep inside the headquarters of the American Marketing Associations exists an exact replica of the Wheel of Fortune set. However, there is one key difference: the giant wheel is marked not with dollar amounts or “Win a free cruise.” Instead, it is divided into labels like “synergy,” “results-driven,” “core competency,” […]